Questions:

1.    What is the most popular games console in the class?

2.     What is the most popular game?

3.    3.  Do girls and boys prefer different games console?

4.    4. What is the class’s favourite radio station? Is it the same for boys and girls?

5.    5.  Do the class often visit the cinema?

6.    6. What is the most popular film seen by the class recently?

7.    7. How much TV do people in the class watch in an average week?

8.    8. What is the most popular social networking site for the class?

       Answers:

1.     The most popular games console in the class is Nintendo Wii.

2.     The most popular game is Mario Kart and Just Dance.

3.     Yes, boys prefer Playstation and Xbox whereas girls prefer Wii.

4.     Capital FM is the most popular and it varies for both genders.

5.     Yes, that’s the most popular answer.

6.     Toy Story 3D.

7.     They watch just under 14 hours per week of TV.

8.     Facebook is the most popular networking site.



Through my questionnaire I have gathered various information that has allowed me to evaluate my classes preferences in technology at that time. I have seen that the majority of them liked Mario Kart and the Nintendo Wii.

Moodboard - Evaluation of Moodboard - Target Audience

UNIT 2C3 - DISTINCTION

Sample Client Advertising Proposal

To: Advertisement Coordination-Head

Proposal submitted on: 9th January 2011

Proposal Presented by: Mac Schaffer

Lucy Cosmetics Ltd.

Re: Client advertising proposal for the new range of Lucy Herbal Skin Product

Proposal presented for: This proposal is presented to all our existing and prospective clients proposing an advertisement plan for marketing regulation of our new range of products.

Overview of the latest product:

This newline of “Lucy Herbal Skin Product” evolved from extensive research on corrective, curative and potential healing property of various herbs, their oils and extracts useful for both skin and hair. Recently these products got approved by the international dermatology standard, UK.

They have certified that the product is extensively useful for rejuvenating the skin and hair cells and help in nourishing from inside.



Advertisement Plan:
We have planned to promote this new range of product through renown beauty magazines and newspaper
We have a plan to held promotional events at various places just before few days in order to create promote it among large number of people
Advertisement process can be regulated through various television channels also.

Total cost estimated for advertisement regulation: $24600 approximately

Advertisement regulation would be commenced from: 26th January 2011

Product released date: 1st February 2011

Last date of proposal acceptance: 18th January 2011

UNIT 2C2 - MERIT

Sample Advertising Proposal Letter

To: Ryan Andrews PRO, Centric Advertisement Co.                                                                                                 Date: 6^th June 2011

Subject: Advertising proposal for the yet-to-be-released cosmetic product “X-men”

Dear Mr Andrews,

                         We would like to present an advertising proposal to you, which will be related to the yet-to-be-released cosmetic product “X-men” which would be exclusively for men. We have always contributed significantly to the world’s cosmetic industry and developed various effective products for women. We are releasing the new range of cosmetic products exclusively for men.

We believe that these products are built with high technology and effective ingredients; this would satisfy customer’s need. Therefore, we want to regulate the advertisement procedure through various beauty magazines, channels and newspapers for reaching out to our intended customer’s target audience effectively.

The budget and the cost for the X-Men product are negotiable on proposal acceptance. We are looking forward to your reply regarding the above proposal.

Yours Sincerely

George Madrew

Ferine Cosmetics Ltd.

2D1 - PASS

How to write an advertising proposal

I'm no expert in advertising but my mentor in college is. Anyway, I'll just provide an overview of how an advertising proposal goes and I don't really want to go technical and stuff.

Now the thing is the client usually has no idea how advertising works. They go to the advertising agency for help but sometimes they don't acknowledge what the ad agency thinks is best for their product or service. They have expectations already and they don't realize that the ad agency has a better idea of how it should be done. It's alright though. The advertising agency doesn't just try to convince a target market to patronize a certain good or service, they also try to convince the client as well to give there advertising proposal the thumbs up. They have to come up with a presentation of how they visualise the campaign should be so that the client would think the same way and fund the campaign

Here is basically how the advertising proposal goes. This totally needs to be elaborated.

1. A study of the product: "What is it?"

A background study of the product is the foundation of a proposal. How are you supposed to advertise something you don't even know?

2. A study of the industry: "Where are we?"

It's not just about the product after all. It's also about how the product is together with all the other products out there. What is the current situation? What are its strengths and weaknesses? Where do you think are the good opportunities for the products? Who are considered as competition/threat?

3. "Why are we there?"

What were the previous steps taken that is why the product is like that? Where the steps any good?

4. "Where are we going?"

Define the objectives of the campaign; your vision. Who is your target market? How are you able to get a key response (it's basically the reaction you want the product to receive) from them? How do you reach out?

5. "Are we getting there?"

Is it even plausible? Of course it is. Why would you even make a campaign if you think it cannot be done? Present your visual aids. Do you think a TV commercial fits in the campaign? Come up with a storyboard. A print ad? Why don't you show them a rough draught? Let the client know that with this campaign, the vision will be materialized. I mean, you already have the sketches and stuff, some magic done by the media department and your work will be awesome.

At panel, provide hard copies of your presentation. Be sure of what you are talking about. If you don't even understand what the hell you are discussing, how would the client (who can be dumbasses, really) get it?

TV Listings Task 4