Friday, 15 June 2012

Evaluation For My Advertisement


Evaluation For My Advertisement
My finished product compared to my design in a similar way.
I have designed my perfume in a sort of similar way to the way most perfume advertisements looks. I wanted it to look unusual, unique and sort of different to other perfume ads. I have placed the perfume bottle on the left hand side, sort of floating in the middle, with the title ‘Summer Breeze’ inside it. I have also added the title at the top of the image, above the water, and the cover line I have placed it at the bottom of the image. I made the title flow to one side as I think it goes well with the image and the title itself.
Due to the technology, I have managed to develop my perfume advertisement up onto the computer. I gathered a few different images from Google and I saved them into my documents. From my point of view, I felt that I was better at uploading the images I had saved, onto Photoshop Elements, better than how I uploaded the images I had saved for my magazine, as this is my second time uploading images onto Photoshop, so I had gotten used to knowing what to do. I also found it slightly easier to re-size, re-arrange, and organize the images.
I think my finished product has turned out rather well and I think it is very suitable for my teenage target audience. By looking at the perfume ad, you can tell that it will catch a young teenage girl’s eye as it has caught mine. I feel that the image has unique and summery colours, which most teenage girls would like. I asked a bunch of people what they think of my perfume advertisement ad from my feedback; I have a lot of positive responses, which I’m extremely happy about.
In my opinion, I feel like I have overcome many challenges well. I did struggle a little bit with adding things on Photoshop, as I did still find it hard to develop different images on the page. I did, eventually, manage to overlap this difficulty with help from my teachers and classmates.
I have gained a number of skills during this task, mainly by using Photoshop Elements, as I still struggled to find it easy to use. Once I managed to figure out how to use it, I was able to increase more difficult skills. I feel a lot more confident in using Photoshop now as I have used it more than once and kind of know how to do things on my own, without help from my teachers or classmates. I would want to use Photoshop more often in Media to be able to create new products.

Thursday, 14 June 2012

Audience Feedback on Perfume Ad


Audience Feedback on Perfume Ad

From the questions I have asked on my questionnaire, I have gathered some information about what some students and teachers have said about my perfume, and most people have said that they like the way I have designed my advertisement and they think it looks unique.

Some people have made positive comments about the way I have designed my perfume ad. They like the way have made the title ‘Summer Breeze’ slanted and in a sort of italic way as it represents the wind blowing it. My use of the way I have made the title look they way it is reflects very well with the advertisement appropriately.

The comments that they have given about the image I have produced are positive, which I’m very happy about. From the way the model is running towards the water with her hair blowing in the wind, people have said that it goes well with the title and that it is very suitable for my target market. Students between the ages of 14-16 that I have asked said that they would be interested in buying the perfume as they feel that it will smell very nice.

Interestingly, people are interested in the slogan I have used. It is quite eye-catchy to the audience that would want to buy the perfume. 

There was only one negative comment about my design of the perfume advertisement. They said that they would prefer for the model to be looking at the camera so they know what type of facial expression is holding. In a way, I would agree with this comment, as I would like to know what type of facial expression she is holding based on the perfume.

Overall, I am very grateful for all the people who answered my questions in a positive tone.

Interview Staff- Goff’s Global Lead Story


Interview Staff- Goff’s Global Lead Story

I interviewed a number of teachers, and these are my results:

Mr East: - said that the success of the exam results and the behaviour of students needs to be in the magazine. Also he said that the punctuality of the students and the uniform rules needs to be in the magazine.
Miss Evans: - said that the importance and the improvements of the school needs to be in the magazine. Also the fun and the enjoyable part of lessons, and the GCSE exam results need to be in the magazine.
Miss Stein: - said that the student’s progress and the extra curricular activities needs to be included in the magazine. Also the success in sport and performing arts should be included in the magazine.

Primary & secondary Research


Primary & Secondary Research

Primary Research – the collection of data that has not already been collected and is collected on a first hand basis.

Secondary Research – this is using data that has already been collected from another source to draw conclusions from.

CAP Codes


CAP Codes

By looking at all the CAP Codes, I think that my perfume advertisement that I have designed suits them well. The language that I have used is acceptable and does not in any shape or form come across as an offense when reading it. The main image that I have used on my advertisement is suitable for my target audience, which is the age group between 14-18 years old, which is set for my perfume. I feel that the model I have used for my perfume advertisement is appropriately dressed and there is not any nudity that wouldn’t suit my target audience.
On the whole, I think that my perfume advertisement is not in any way false as I have described and advertised only my perfume and I haven’t gone any further in detail.  It is simple and the message I have used is very clear that it is only for the perfume that I will be trying to advertise throughout the advertisement.

Friday, 1 June 2012

Permission you need to use photographs in a print product


Permissions you need to use photographs in a print product.

If an image already exists, you must find the copyright holder and gain (perhaps pay for) their permission to use the image for any commercial purpose.
If the model is under the age of 16, then they will need to require a parent or legal guardians signature.
If children are used for models particularly if they are paid, care should be taken and registration must be sought from your local authority.

University of Hertingham

University oh Hertingham – Administration Department